A solution to keep a check on pollution

Contributed by team Aurassure – Top 10 Innovator

Unassuming Basudia is a small village in Odisha. Growing up as a child there, I could have never imagined that life would take me from a village to India’s most exciting innovation challenge and then in front of the president of the country. What a journey it has been!

What set these events in motion was when I, along with my team – Phoenix Robotix, set out to fight pollution. That’s right!

Pollution – An imminent hazard

The state of Pollution in India is quite shocking. The 4 most polluted cities in the world, and 13 out of 20 most polluted cities, are in India. Lately, the increasing levels of pollution in Delhi, have also been a topic of debate and coverage all across the news. I wouldn’t be wrong when I say that today, pollution is a widespread and nagging problem affecting the lives of millions.


So, how can we protect ourselves from this constant danger?

Seeking the answer at IFDIC

Keeping this question in mind, we devised a simple yet elegant solution, ‘Aurassure’ - a cloud connected mobile & web integrated system which predicts and monitors vital environmental parameters of air and weather of a city. This includes a series of cost effective hardware devices (Personal sensors, Mobile sensors, and Stationary monitors) to be used across different micro-environments (residential areas, public spaces, traffic posts) of cities and municipalities. Aurassure can monitor environmental data at multiple points in a city to create a spatial pollution map in real-time. This provides actionable data to research institutes, environmental consultants, government, urban planners, and citizens at large.

  • Industrial device used for large cities

  • Citizens’ device

We partook in several competitions to substantiate our idea at a national level. The strong research based work and passion for innovation led us to achieve a place among the top 50 winners of the ‘Innovate For Digital India Challenge’ (IFDIC) too.

Thus began a whirlwind of knowledge & innovation!

Selected in the Top 20, we went to Pune for the Accelerator phase that became a period of rapid evolution for us. The simple idea we started was converted into a solid business model, and now we have discovered new customer segments. A valuable facet was that expert mentoring by reputed personalities of various fortes changed our product from being industry specific to being consumer oriented. It was also an absolute privilege to meet Ms. Debjani Gosh, Vice President, Sales and Marketing Group and Managing Director, Intel South Asia and Mr. Gaurav Dwivedi, CEO, MyGov, who enlightened us with their valuable feedback on our product.

On the technology front, too, our product advanced tremendously! The facilitation and sound functioning of ‘iA’ (Intel architecture) and the Intel Edison Board which is ready to use and simple helped us in gaining a momentum in our product development process. Also, I’d like to give a big shout out to the excellent prototype session with Elephant Designs, which advanced the aesthetic appeal of the product by leaps and bounds!

Media Exposure & Felicitation

So you can imagine the entire team’s excitement, when after weeks of hard work and toil, we as part of the Top 10, were meeting our Honourable President, Shri Pranab Mukherjee at Rashtrapati Bhavan! It was absolutely surreal to meet him, present our solution and then hear his valuable words on his dreams of a Digital India. What’s more, the NDTV mix shoot too was thrilling for us, considering the fact that for the first time, we were onscreen, gaining immense exposure and coverage! The amount of attention and exposure received by our team by participating in IFDIC has truly been wonderful.

Every moment of attention that we now receive, is thanks to IFDIC and Intel. Truly, our three months of hard work have really paid off in a fantastic way!

The road ahead for Aurassure

Our solution can lead a city to become smart and driven by information. Aurassure is a big leap towards bridging the gap between environment and the people. Everyone at Phoenix Robotix is even more excited now about contributing to building a Digital India, and hope that, very soon, Aurassure will change the lives of people across India.

Disclaimer: The views expressed in this article are solely of the participants and do not represent the views of Intel, the Department of Science & Technology and CIIE in any form or matter.