Fall-related injuries are the most unfortunate injuries as it may cost a life or a severe injury resulting in damage of brain and other vital body parts.
Some eye-opening statistics and personal experiences led to the formation of AllizHealth- a healthcare technology in the preventive healthcare space.
In India, unfortunately each year, 2.8 million older people are treated in emergency departments for fall injuries, one out of five falls causes a serious injury such as broken bones or a head injury.
The bigger picture to this is over 800,000 patients a year are hospitalized because of a fall injury.
Considering these startling facts, we decided to innovate a product that could avert these fatal falls and we came up with an assistive device which could shorten the time of assistance.
The Challenge provided us tremendous support to convert our idea into natural, easy to use and scalable solutions and develop the business aspect of it. With its experience in technology, Intel has helped us to reduce the time to market.
Without the Innovate for Digital India Challenge 2.0 platform, it would have been tough for us to work on the idea.
It has supported us on both business and technology fronts by facilitating interaction with industry experts and mentors. It helped us understand customer requirement, market dynamics, cutting edge technology, and structure our product features and timelines accordingly.
The Intel team and the technology support team played a vital role in speeding up the journey from ideation to prototype.
It was good to see so many people with wonderful ideas in every sector, determined to contribute to India’s growth story and make a positive impact. We were clear about our purpose, approach, scale and the value we would be able to add to a common person’s life.
Being in the top 10 itself was a great moment for us. Intel helped us in replicating our business requirement to the technology requisite and we found that Intel® Curie ™ Module fits right into our requirement.
We are grateful to both the Intel team and the Intel trained engineers for putting their effort in helping us understand the nitty-gritty of Intel® Curie ™ Module and providing us with access to experts in all technology domains. Their support has helped us to speed up our work from ideation into a working prototype.
During the accelerator phase, we did market research and realized that there were a few companies with products for the same problem that we were trying to solve, but they were facing significant barriers/challenges. Firstly they were not suited for the Indian market and were a blind replica of products already present in developed countries. They failed to incorporate the social and technological constraint found in the Indian scenario.
Secondly, the price range in which these products were available was in line with the purchasing power of an individual in a much-evolved health care ecosystem.
India being a developing country with many challenges in healthcare, they were failing to make a mark despite a huge potential in the market.
We realized that we have to develop a device that should solve both these problems, a device which should be light weight (social constraint), should work inside and outside the house (technological constraint), should be non-intrusive in nature (social constraint) and should be competitively priced.
Additionally, the fall detection algorithm that we are planning to use should learn itself to predict better results thereby providing a very personalized result rather than a one-fit-all output.
The mentors at the T-Hub helped us to channelize our energies and thoughts in the right direction. They helped us to use a customer centric rather than a product centric approach in designing the products. Their valuable suggestions and feedback helped us in refining the value proposition of our product and develop a feasible business model around it.
Interacting with the mentors during the Challenge helped to develop an in-depth learning of the market, the value of unit economics and in defining our go-to-market strategy. I would like to take this opportunity to thank Intel, DST, MyGov & MeitY for providing such an incredible platform.
We are planning to enhance our predictive algorithm to include cardiac arrest risk prediction and alert system and add medicine reminders for chronic diseases to its device. India being a home to some of the major lifestyle diseases in the world, we believe that our device would help increase life expectancy and bring down the mortality rate.
It has been a wonderful and thought provoking journey so far. It has helped us to widen our learning horizon. The Challenge has provided a perfect platform for us to learn about future technology in the healthcare domain and interact with some of the leading subject matter experts.